This blog is a baby.
One of the biggest roadblocks for any site (especially a blog) is content generation. Both evergreen and long-tail content are necessary for building and maintaining readership and traffic. There are several new tools out there that help to automate and supplement content generation. Two that I have tried personally are RichContent from eNom and Evri’s Contextual Widgets.
I love the idea of augmenting original content with related materials. Not only does this help to illuminate topics relevant to your site, but it also engages users and keeps them coming back. Dynamism is key. The big difference between these two? Price. Evri’s service is totally free, and pulls from articles, images, and video from throughout the web; whereas eNom’s product costs upwards of $5/month, and only pulls from media created by or in partnership with Demand Media.
Ultimately, my bid is on Evri: it’s free, functional, and fun – the cute circle design and easy-to-use interface is a hands-down win in my book!
What do you think? Is content supplementation a cheaters game, or a smart move? Is it better to pay, or leverage content for free? (By now, you can tell where I’m placing my bets.)